Electric BMWs
I've recently seen and heard quite a few electric BMWs. Mostly 1-Series Electric Drive in Berlin and one i3 in Munich just a few days after its official lunch. They sound gloriously futuristic and the i3 certainly looks the part. Though the dipping shoulder line looked on the second gen Citroen Picasso and still hasn't gained much greater visual appeal, as nice as it might be for kids in the back.Overall it's a bold statement, though, and judging by the reactions of my non-car owning 30-something friends in Berlin who've also embraced DriveNow and Car2Go, BMW might be on to something, yet maybe not as a sales proposition but rather as a gadget to lease or share. This thing seems to be made for DriveNow. Another thing that struck me, though, was the naming: the 'i' is not a vowel that works well with a number in German. Instead it encourages the English pronunciation. The primarily global target is only more pronounced by launching the car in London, New York and Shanghai with no event on say Berlin or Munich. 
posted by car design @ 6:30 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home